Baba Shiv, Ziv Carmon, and Dan Ariely. Placebo Effects of Marketing Actions: Consumers May Get What They Pay For // Journal of Marketing Research. — 2005.

Rebecca Waber, Baba Shiv, Ziv Carmon, and Dan Ariely. Paying More for Less Pain // Working paper, MIT. — 2007.

Дополнительные источники

Tor Wager, James Rilling, Edward Smith, Alex Sokolik, Kenneth Casey, Richard Davidson, Stephen Kosslyn, Robert Rose, and Jonathan Cohen. Placebo-Induced Changes in fMRI in the Anticipation and Experience of Pain // Science. — 2004.

Alia Crum and Ellen Langer. Mind-Set Matters: Exercise and the Placebo Effect // Psychological Science. — 2007.

Главы 11 и 12. Контекст нашего характера, части I и II

Библиография

Nina Mazar and Dan Ariely. Dishonesty in Everyday Life and Its Policy Implications // Journal of Public Policy and Marketing. — 2006.

Nina Mazar, On Amir, and Dan Ariely. The Dishonesty of Honest People: A 'Iheory of Self-Concept Maintenance // Journal of Marketing Research. — 2008.

Дополнительные источники

Max Bazerman and George Loewenstein. Taking the Bias out of Bean Counting // Harvard Business Review. — 2001.

Maz Bazerman, George Loewenstein, and Don Moore. Why Good Accountants Do Bad Audits: The Real Problem Isn't Conscious Corruption. It's Unconscious Bias // Harvard Business Review. — 2002.

Maurice Schweitzer and Chris Hsee. Stretching the Truth: Elastic Justification and Motivated Communication of Uncertain Information // Journal of Risk and Uncertainty. — 2002.

Глава 13. Пиво и бесплатный сыр

Библиография

Dan Ariely and Jonathan Levav. Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed // Journal of Consumer Research. — 2000.

Richard Thaler and Shlomo Benartzi. Save More Tomorrow: Using Behavioral Economics to Increase Employee Savings // Journal of Political Economy. — 2004.

Дополнительные источники

Eric J. Johnson and Daniel Goldstein. Do Defaults Save Lives? // Science, Vol. 302. — 2003. — 1338–1339.